The Frontiers of User Experience
Jeffrey Veen's talking about new and emerging trends in user design.
Elements of Design:
Feasibility
Viability
Desirability
You can't just follow rules to make a good website. Understand your audience to reflect that on websites. Book knowledge about design does not work in the real world. We have just scratched the surface of web design. There is no one true way or four step process. We have to figure out what works for us.
Jeff Veen used to work for webmonkey which no longer exists! Yucky bad story.
http://hotwired.lycos.com/webmonkey/
User experience design, according to Veen, comes from organizaton.
Defining User Centered Design = "To develop as experience based on the patterns inherent in your stuff that empowers users to accomplish their goals."
Look for patterns/label the patterns
those patterns translate into interfaces in a way that is intuitive to users
good design should allow all of the users to get to all of the content in a useful and intuitive way
regional differences effect what people call something/look for:
http://www.popvssoda.com/
wow!
southwest.com has at least 5 different tabs for booking travel and making reservations on the main page.
two good ideas:
internationalize the interface
localize the content
Design must also be extensible.
Successful design comes from two approaches:
TOP DOWN
- interview and observe users
- develop mental models
- derive site's main areas
BOTTOM UP
- inventory what you have
The two parts of information architecture diagrammed
groovy designs:
http://www.fsa.usda.gov/haynet/
http://www.adaptivepath.com/
what are the mental paths? create a mental model for how people do things; model user behavior.
group tasks together semantically
ask users questions in a structured way
listen to their stories
use the stories - transcribe and analysis
look at the tasks
put tasks in sticky notes
put sticky notes in a content inventory in an excel spreadsheet
we derive a site architecture
from that site map,when you put an interface on it, it will be intuitive to the users
lots of work but makes a lot of sense
frontloading all the reaserch and design decisions
usability testing then is spellcheck
a breeze
innovation is finding out what problems there are and solving these problems
individual tasks
group tasks
goal collection
from traditional methods of organizing information to innovative ways....
http://www.bestcellars.com/
innovation in classification - hearing waht people have to say and designing from that
http://www.iokio.com/
awesome sight for digital cams
his presentation is on adaptive path
desirability matters. how to have a very useful website along with personality.
http://www.garyfisher.com/
overdesigned corporate websites - masturbatory design - doesn't help
the need for craftspersonship in web design
the website/public face/ shows the disorganization in the company
Elements of Design:
Feasibility
Viability
Desirability
You can't just follow rules to make a good website. Understand your audience to reflect that on websites. Book knowledge about design does not work in the real world. We have just scratched the surface of web design. There is no one true way or four step process. We have to figure out what works for us.
Jeff Veen used to work for webmonkey which no longer exists! Yucky bad story.
http://hotwired.lycos.com/webmonkey/
User experience design, according to Veen, comes from organizaton.
Defining User Centered Design = "To develop as experience based on the patterns inherent in your stuff that empowers users to accomplish their goals."
Look for patterns/label the patterns
those patterns translate into interfaces in a way that is intuitive to users
good design should allow all of the users to get to all of the content in a useful and intuitive way
regional differences effect what people call something/look for:
http://www.popvssoda.com/
wow!
southwest.com has at least 5 different tabs for booking travel and making reservations on the main page.
two good ideas:
internationalize the interface
localize the content
Design must also be extensible.
Successful design comes from two approaches:
TOP DOWN
- interview and observe users
- develop mental models
- derive site's main areas
BOTTOM UP
- inventory what you have
The two parts of information architecture diagrammed
groovy designs:
http://www.fsa.usda.gov/haynet/
http://www.adaptivepath.com/
what are the mental paths? create a mental model for how people do things; model user behavior.
group tasks together semantically
ask users questions in a structured way
listen to their stories
use the stories - transcribe and analysis
look at the tasks
put tasks in sticky notes
put sticky notes in a content inventory in an excel spreadsheet
we derive a site architecture
from that site map,when you put an interface on it, it will be intuitive to the users
lots of work but makes a lot of sense
frontloading all the reaserch and design decisions
usability testing then is spellcheck
a breeze
innovation is finding out what problems there are and solving these problems
individual tasks
group tasks
goal collection
from traditional methods of organizing information to innovative ways....
http://www.bestcellars.com/
innovation in classification - hearing waht people have to say and designing from that
http://www.iokio.com/
awesome sight for digital cams
his presentation is on adaptive path
desirability matters. how to have a very useful website along with personality.
http://www.garyfisher.com/
overdesigned corporate websites - masturbatory design - doesn't help
the need for craftspersonship in web design
the website/public face/ shows the disorganization in the company
